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Unauthorized use of a trademark as a search keyword: a fair ...Jan 27 2026Unauthorized use of a trademark as a search keyword: a fair practice?When we type a query into a search engine, beyond the organic results which are what the search engine determines to be the most relevant content for the query, we often discover, at the top of the pa...Jan 27 2026 -
Tommy Hilfiger prevails as Beijing High Court cements criter...Jan 26 2026Tommy Hilfiger prevails as Beijing High Court cements criteria for assessing trademark similarityOn 27 October 2025, the Beijing High Court invalidated a disputed mark in proceedings brought by Tommy Hilfiger against an individual who applied for a trademark using similar colours.Jan 26 2026 -
Chinese courts find trademarks synonymous with piracy should...Jan 19 2026Chinese courts find trademarks synonymous with piracy should be invalidatedBiquge (笔趣阁) was first known as the name of the online platform, www.biquge.com, which was created in 2011 and hosted pirated novels. The Biquge website was shut down in 2019 by law enforcement aut...Jan 19 2026 -
How the Chinese courts apply the Trademark Law and Anti-Unfa...Nov 18 2025How the Chinese courts apply the Trademark Law and Anti-Unfair Competition Law to regulate dupesThe concept of a dupe generally refers to products marketed as affordable substitutes or lookalikes of well-known brands. Unlike counterfeits, dupes do not usually involve exact copying of registered ...Nov 18 2025 -
Beijing High Court: Zeekr’s “极氪” trademarks are registr...Nov 06 2025Beijing High Court: Zeekr’s “极氪” trademarks are registrableZeekr is a Chinese electric vehicle brand established in 2021 by Geely Group. The brand focuses on the premium electric vehicle market, aiming to deliver outstanding driving experiences through innova...Nov 06 2025 -
Four areas of difference every Chinese business needs to kno...Nov 03 2025Four areas of difference every Chinese business needs to know about the UK trademark systemChinese businesses have been increasingly seeking international trademark protection in recent years. In the UK, Chinese applicants accounted for over 50% of all trademark applications filed by foreig...Nov 03 2025 -
CNIPA finds Glaxo Group’s DERMOVATE mark not deceptiveAug 31 2025CNIPA finds Glaxo Group’s DERMOVATE mark not deceptiveThis case illustrates the evolving trademark practice of the China National Intellectual Property Administration (CNIPA), which has been applying a stricter interpretation of Article 10.1.7 of the Tra...Aug 31 2025 -
Deep dive into 2025 Annual Report case highlights difficulti...July 16 2025Deep dive into 2025 Annual Report case highlights difficulties for brand owners in proving trademark use under Class 35Live commerce has emerged as a major consumer purchasing channel in recent years. However, the China National IP Administration (CNIPA) has not yet articulated under which subgroup of services such ac...July 16 2025 -
Chinese court invalidates MECHELEN mark registered on playin...June 10 2025Chinese court invalidates MECHELEN mark registered on playing cards, citing risk of dilution to MICHELIN brandIn a decision that underscores China’s evolving jurisprudence on well-known trademarks, the Beijing High Court ordered the invalidation of a copycat mark piggybacking on the globally renowned “MICHE...June 10 2025 -
INAO successfully blocked registration of trademark ‘L'OIE ...June 03 2025INAO successfully blocked registration of trademark ‘L'OIE DES LANDES’The INSTITUT NATIONAL DE L'ORIGINE ET DE LA QUALITE (INAO) is a public administrative institution in France, with civil personality, under the supervision of the Ministry of Agriculture and Food Sover...June 03 2025 -
Pétrus wine scores victory in copycat disputeJan 22 2025Pétrus wine scores victory in copycat disputePétrus is a world-renowned French wine estate located in Bordeaux’s ‘Pomerol’ appellation. Known for producing one of the most prestigious and sought-after wines in the world, it is particularly f...Jan 22 2025 -
What is fuelling the decline in Chinese trademark filings?Jan 16 2025What is fuelling the decline in Chinese trademark filings?China has witnessed a significant decline in trademark filings and registrations over the past few years. Declining trademark numbers between 2021 and 2023 have raised questions about the underlying c...Jan 16 2025