On Thursday July 17, 2025, INTA Session: A Smoother Sailing Ahead of Going Global, which is hosted by the International Trademark Association (INTA) and organized by NTD Intellectual Property Attorneys, is held in Beijing.

 

Participants

 

The event, which attracts over 100 participants from governmental agencies, business community, industrial guilds, law firms and media circles, features discussion over the opportunities and challenges of Chinese enterprises going global, as well as best practice and strategies thereof.

As part of the session, INTA releases a second installment of the Know Before You Go report series. The ceremony is officiated by Etienne Sanz de Acedo, INTA CEO.
 

Etienne Sanz de Acedo (L3) and the contributing authors

 

This set of 30 jurisdiction-specific guides, drafted in Mandarin specifically for Chinese brand owners, are designed to equip Chinese brand owners with the essential knowledge and actionable strategie

 

HE Wei

 

INTA CEO Etienne Sanz de Acedo reiterates the organisation’s priority for China: supporting the Chinese brands effective expansion globally and having a stronger voice and representation; as well as supporting international brands in gaining a robust IP understanding and protection in China and providing inputs to the permanently evolving IP landscape in China.